Finding a niche for your new online magazine startup is an essential step in branding your publication. Identifying with like-minded people will be the starting point of a successful business.
There are likely a few topics you’re already interested in covering. However, isolating a specialized niche is an important step in focusing your efforts. For example, instead of your magazine being about the topic of weddings, you may find more success by narrowing the scope to weddings in a certain location or tradition.
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