Finding a niche for your new online magazine startup is an essential step in branding your publication. Identifying with like-minded people will be the starting point of a successful business.

There are likely a few topics you’re already interested in covering. However, isolating a specialized niche is an important step in focusing your efforts. For example, instead of your magazine being about the topic of weddings, you may find more success by narrowing the scope to weddings in a certain location or tradition.
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With online readers using smartphones to read content a responsive website is a must.

Are you thinking of starting an online magazine on your favorite niche subject or trade industry knowledge? Read this article first to learn the most basic elements needed to start an online publication. Read More

An introduction to Type: Framework, Anatomy and Classification.

Typography is the art and technique of arranging type in order to make language visible. Until the emergence of the Digital Age, typography was considered a specialised field performed by a range of visual artists and technical specialists. With the digitisation of type and increasing accessibility of publishing platforms, typography has been opened to almost everyone, regardless of skill level. Whilst typographic arrangement within a design should carefully consider a wide range of stylistic and technical options, in practice it can often intimidate, or worse – be disregarded, because of a lack of understanding the basics. The Basics of Typography aims to introduce terminology and concepts to new practitioners, or refresh the knowledge of professionals.
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With so many options available these days, to the novice buying a theme or website template can be a minefield. To make it even harder there is generally no ‘try before you buy’ option, so getting a chance to look under the hood or at the back end is near impossible. So, what can you do and what should look for when buying a responsive theme or template?
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